Genki?


BEAUTY IN THE CHAOS is about the harsh realities of mental health. Focusing on BPD (Borderline personality disorder) and the act "splitting" ("a defense mechanism in which people with borderline personality disorder can view people, events or...themselves in all or nothing terms..."). Inspired by the Euphoria and Dysphoria element of splitting. 
 
My brand "Genki?" comes from the Japanese sentence "Ogenki desuka?" which
loosely translates to "how are you?" or "are you happy". My brand asks consumers how they are. Genki? aims to help people with mental disorders and help them with help. The brand doesn't have a one type of style, as it is aimed at consumers that like a different range of fashion styles.